Inclusão pela cultura

Inclusão pela cultura: a impressão do valor intangível no varejo de luxo. Por Ana Paula Pinto 

It’s All Brand New

Check out this SlideShare Presentation. Interesting summary of were we are standing. Eventhough I believe Lovemarks and the Cluetrain Manifesto are made for each other and will end up together in the end.

It’S All Brand New

View more presentations from Neil Kelley.

Análise do Varejo Brasileiro 2008

Análise Setorial - LAFIS

Karl's word of wisdom of the day

“The concept of luxury needs to go back to what it used to be about: discretion and elegance, not bling bling. Luxury is about quality, refinement, innovation and not about price.” Karl Lagerfeld

The Future of Luxury

Vert Brands. 

brand.intelligence

Référence intéressante de dialogue de marque à la française.

Pourquoi faire appel à un brand consultant

Think-Out - Research and Consulting

Power in Conflict

Alex Bogusky and John Winsor - "Does our core product really work? What would happen if we went in the exact opposite direction? What would happen if we tried to destroy ourselves? Will these kinds of questions produce conflict? You should hope so. There is a lot of power in conflict. Think about the categories you work in and the conflicts that exist among them. If you’re in the traditional energy business, it’s pretty obvious that you have a conflict with the environmental movement. If you’re in the financial world, there’s a lot of conflict around public trust. The cultural conflicts in your category are probably a bit subtler. What are the big, hairy cultural conflicts affecting your company that everyone knows about but no one really likes to discuss?"

No fear

Alex Bogusky and John Winsor - "Imagine your competitive advantage if you were the only company in your space that could have the conversation with customers that everybody else is afraid to have."

Baked In

Inspiring: Baked In by Alex Bogusky and John Winsor - Creating Products And Businesses That Market Themselves