sábado, 2 de janeiro de 2010

It's the customer, stupid!

PepsiCo Arnell Group Tropicana Dyfed Richards Interbrand Design Package Design Branding Brands Designers Orange Juice OJ Nestlé brandchannel.com: “Talk to and listen to loyal consumers. This isn’t about sticking a pretty label on a box and hoping you win a design award. All the assets of the brand need careful evaluation to find out equity stretch points and equities that are sacrosanct to the consumer. More often than not, you’re not designing for your client, and certainly not for yourself—you’re designing for the consumer.”"

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Sébastien Liron para Uau! Branding Estratégia de Marcas Ltda. 2010. Tecnologia do Blogger.