Planejamento x Pensamento Estratégico

The Fall and Rise of Strategic Planning, Harvard Business Review : "While certainly not dead, strategic planning has long since fallen from its pedestal. But even now, few people fully understand the reason: strategic planning is not strategic thinking. Indeed, strategic planning often spoils strategic thinking, causing managers to confuse real vision with the manipulation of numbers. And this confusion lies at the heart of the issue: the most successful strategies are visions, not plans."

O bom defeito

Featuring the Flaw - Scott Anthony - Harvard Business Review

Lapidando 4 facetas do Twitter

Four Ways of Looking at Twitter - Research - Harvard Business Review

Emotions x Emotional Benefits

Brand Building and Emotional Benefits

Social Influence Marketing trends

Digital Buzz Blog Digital Campaigns, Online Marketing, Websites & More.

Timing de marca é tudo

Building Brand Momentum

The Brand Halo Effect

Creating The Brand Halo Effect: Branding Strategy Insider

Os designers mais influentes do mundo em 2009

World's Most Influential Designers

O segredo da Apple?

Apple's Secret? It Tells Us What We Should Love - The Conversation - Harvard Business Review

Brand Experience matters more than Loyalty

CMO COUNCIL :: Press Release

2010 Youth Trends Report (Imperdível)

2010 Youth Trends Report Part1