sexta-feira, 26 de fevereiro de 2010

Planejamento x Pensamento Estratégico

The Fall and Rise of Strategic Planning, Harvard Business Review : "While certainly not dead, strategic planning has long since fallen from its pedestal. But even now, few people fully understand the reason: strategic planning is not strategic thinking. Indeed, strategic planning often spoils strategic thinking, causing managers to confuse real vision with the manipulation of numbers. And this confusion lies at the heart of the issue: the most successful strategies are visions, not plans."

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Sébastien Liron para Uau! Branding Estratégia de Marcas Ltda. 2010. Tecnologia do Blogger.