segunda-feira, 22 de março de 2010
domingo, 21 de março de 2010
Ten Timeless Persuasive Writing Techniques
Dicas valiosas para escrever melhor.
Ten Timeless Persuasive Writing Techniques Copyblogger
Ten Timeless Persuasive Writing Techniques Copyblogger
The Secret Ingredient to an Irresistible Blog
The Secret Ingredient to an Irresistible Blog Copyblogger: "The secret ingredient to a great blog
We like to give authority and credibility to other people. We want other people to have the answers."
We like to give authority and credibility to other people. We want other people to have the answers."
quinta-feira, 18 de março de 2010
domingo, 7 de março de 2010
Ideias x Visão
Having Ideas Versus Having a Vision - The Conversation - Harvard Business Review: "Idea generation values a neophyte perspective; vision building is based on research and deep understanding. To generate fresh ideas we have been told to think outside of the box and then jump back in; vision building destroys the box and builds a new one. It does not play with the existing paradigms; it changes them. Studies of idea generation have lingered on variety and divergence, but vision building is based on convergence, on bringing others onboard. Ideas are culturally neutral as long as they help solve problems; visions are intrinsically ideological and biased towards a clear aspiration of how the world should be: They strongly reflect the personal culture of the thinker."
quinta-feira, 4 de março de 2010
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