domingo, 20 de setembro de 2009

“Building Customer Loyalty Through Brand Equity”

“Building Customer Loyalty Through Brand Equity”: "Your identity defines who you are and more importantly why you are in business. You should focus defining yourself strategically rather than the functions you perform. Focus on your core values, core differentiators and the markets you serve. Know who you are with confidence and conviction and your customers will come to rely on that identity."

Pesquisar este blog

Sébastien Liron para Uau! Branding Estratégia de Marcas Ltda. 2010. Tecnologia do Blogger.