Quer ser irresistível?
- Sobre o poder das marcas, efeitos Uau!, e como as empresas podem mudar o mundo. O verdadeiro luxo esta no poder de transformação das marcas.
- Blog de Uau! Branding. Por Sébastien Liron, Rio de Janeiro,www.uaubranding.com
Arquivo do blog
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2009
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setembro
(29)
- The Anti-laws of Luxury Marketing
- Japanese fall OUT of love with luxury
- Why not? by Virgin
- Albert by Richard
- Virgin's little book of goods recipes
- It's all about culture
- The Awesomeness Manifesto
- “Building Customer Loyalty Through Brand Equity”
- People's engagement is key
- Customer experience at Philips
- Brand coherence is the future
- CSR will be your edge (ING)
- Experiences beyond expectations
- Holistic marketing is the way (KFC)
- Co-creation is the way (Moët & Chandon)
- Creating and renewing your universe (Moët & Chandon)
- Balance in life (American Express)
- The “service” moment of truth (American Express)
- Brand Truth (American Express)
- Brand Truth II (American Express)
- Gucci President' branding lesson
- The Red Thread
- Brand > Product
- The Opportunity Economy
- Why Green Is Growing (When Not Much Else Is) - HBR...
- The Only Way is Up
- The Only Way is Up
- The Only Way is Up
- The Only Way is Up
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setembro
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domingo, 20 de setembro de 2009
“Building Customer Loyalty Through Brand Equity”
“Building Customer Loyalty Through Brand Equity”: "Your identity defines who you are and more importantly why you are in business. You should focus defining yourself strategically rather than the functions you perform. Focus on your core values, core differentiators and the markets you serve. Know who you are with confidence and conviction and your customers will come to rely on that identity."
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Sébastien Liron para Uau! Branding Estratégia de Marcas Ltda. 2010. Tecnologia do Blogger.