CSR will be your edge (ING)

Interbrand Isabelle Conner ING Global Head of Marketing in Private Banking: "With the recent crisis in financial services, there’s a high level of distrust and skepticism among consumers. The company that convinces customers that they are worth their trust will win, as these loyal clients will be the true promoters of the brand.Also, corporate responsibility is increasingly critical; it’s no longer enough to do no harm. Consumers want to see firms give back to society and do good for the planet."