Logos have less influence on elite buyers

Luxury branding in China

Wow!: your own personal magazine, updated automatically!

Ice Cream happy machine

Unilever's new engagement strategy through rewarding genuine smiles !!

PIXAR's RULE BOOK

KR Connect: What's Your Story?

Hermès to launch a new brand, in China

A bold move from the (not so) conservative luxury powerhouse.

Apple's Achilles' heel

Tissot virtual reality

The color wheel, great idea

Designer Proposes Entire Ikea Catalog Arranged By Color

Why do we love Zappos

Andy Sernovitz's Damn, I Wish I'd Thought of That!

Sticky situations: find S.U.C.C.E.S.S. by knowing key elements of effective ideas | Black Enterprise | Find Articles at BNET

Sticky situations: find S.U.C.C.E.S.S. by knowing key elements of effective ideas Black Enterprise Find Articles at BNET

Mercado de luxo brasileiro em plena expansão

Mercado de luxo brasileiro em plena expansão

Luxury From The Heart

Luxury From The Heart

Design Council - Why you need a brand

Design Council - Why you need a brand

Karmic Capitalism: "Merci" in Paris

"Merci", un nouveau concept store solidaire

Merci

Merci

Merci : o primeiro Concept Store sem fins lucrativos . Revolucionario.

Merci nouveau concept store sur le boulevard beaumarchais

Tobi.com Launches Augmented Dressing Room | Digital Buzz Blog

Digital Buzz

Jade Jagger's Augmented Reality Dressing Room : outstanding

Digital Buzz

The Google Job Experiment | Digital Buzz Blog

The Google Job Experiment Digital Buzz Blog

Luxury From The Heart

Luxury From The Heart

La vertue est in

Les sept péchés capitaux de nouveau mortels ! - Stratégies

Case Study: The Jesus KIT KAT Viral Campaign | Digital Buzz Blog

Case Study: The Jesus KIT KAT Viral Campaign Digital Buzz Blog

Happiness Leads to Higher Income

Happiness Leads to Higher Income

The secret is in trusting your customers

What Trust Brings to Amazon, Zappos, and USAA - The Conversation - Harvard Business Review: "If you begin with an experience orientation, and only then imagine how you can live up to that experience, you can think up new features that aren't even on that chart, and that your competitors can't, or won't have the courage to, copy."

Brad Copeland interview on design criterias for the Olympic image

 Brad Copeland : Vancouver 2010 Winter Olympics

What if Microsoft Re-Packaged the iPod?

Dinosaurs can have a sense of humor: great self-derision video

La marque France: la vision de Joel Desgrippes

Faut-il créer une marque France ? - Stratégies

7 words to get your message through: lessons from Las Vegas!

Live From Las Vegas, Part Two: The 7-Word Elevator Speech IttyBiz

Marketing holístico

Vamos pensar no Marketing de forma holística?

Brand butler tendency here to stay

trendwatching.com's April 2010 Trend Briefing covering "BRAND BUTLERS"

O novo site da Uau! Branding esta no ar! By Odois

Quer ser irresistível?  

Acredita em amor a primeira vista?

Geramos amor para sua marca.

Na UAU! Branding somos especialistas em fazer da sua marca uma “marca Uau!”.
Nossa abordagem é inédita no mundo.
Nossa experiência de 18 anos no Japão, na Europa e no Brasil com marcas icónicas de luxo mostra que uma ligação emocional irresistível com uma marca é fruto de procedimentos precisos.
Trabalhando a experiência de marca na sua totalidade (identidade, imagem, produto e pessoas), conseguimos traduzir e adaptar as técnicas do universo do luxo para qualquer segmento.

Costuramos o “fio vermelho” da excelência comercial em todas as manifestações da sua organização.
A democratização do luxo para as classes A, B e C.

Sabemos tornar sua marca irresistível, criando laços emocionais genuínos com os seus clientes. Sua marca passa a destacar-se, emitindo e irradiando amor.
Elevamos o valor da marca.

Concebido por Sebastien Liron, francês radicado no Rio de Janeiro desde 1994, especialista em Luxury Branding, com uma extensa vivência em estratégia de negócios, desenvolvimento de marcas, novos produtos, marketing, relacionamento e fidelização de cliente.

Humanizando marcas.

UAU! Branding | Luxo 360º

Uau! Branding

http://www.uaubranding.com/

Estratégias de Marcas inspiradas do Luxo, Democratização do luxo, Luxury Branding, Branding Emocional, Experiência de Marca, Luxo 360°, Branding Holístico, Efeito Uau!

Brasil: os joalheiros disputam-se a classe média

FT.com / Reports - Brazil: Lessons in luxury for an emerging class

"O prazer é nosso": o slogan diz tudo

Exemplos de um slogan e de um filme aspriracionais: A “Casual Elegance” do Ritz Carlton

Não pode ser!: afrancesaram o Mc Donald's!

Um exemplo de branding adaptado: quando o Mc Donald's resolve entrar na França, com "tudô".
Subtle shifts in service science Service design guardian.co.uk

Sem Service Thinking, nada feito!

Em busca do Santo Graal: o boca à boca positivo
Insights from livework: Your Service is Your Marketing

O Design Thinking ganha força no Brasil

Excelente artigo sobre a experiência de compra. Live Work chega aqui.
Vôo cego. O radar míope do gerenciamento da experiência do consumidor Mundo do Marketing

Aprendendo com os melhores em serviço

As regras básicas da excêlencia de serviço
Back To Basics: Ritz-Carlton Style

Regras de ouro do serviço. O Ritz-Carlton

The Ritz-Carlton: About Us: Gold Standards

Garrafa Coca-Cola vindo do ethanol brasileiro

Coca-Cola Begins Global PlantBottle Rollout Sustainable Life Media

This young man rules!

On Dying, Mothers, and Fighting for Your Ideas Copyblogger

Ten Timeless Persuasive Writing Techniques

Dicas valiosas para escrever melhor.
Ten Timeless Persuasive Writing Techniques Copyblogger

The Greatest Sales Letter of All Time

The Greatest Sales Letter of All Time Copyblogger

Amor x Dinheiro

Home Business Marketing: What are you really selling? IttyBiz

The Secret Ingredient to an Irresistible Blog

The Secret Ingredient to an Irresistible Blog Copyblogger: "The secret ingredient to a great blog
We like to give authority and credibility to other people. We want other people to have the answers."

Top 10 types of Cause Promotion

What Do You Stand For?

UAU! BURGER KING (Brasil) neles!

Digital Buzz Blog Digital Campaigns, Online Marketing, Websites & More.

Ideias x Visão

Having Ideas Versus Having a Vision - The Conversation - Harvard Business Review: "Idea generation values a neophyte perspective; vision building is based on research and deep understanding. To generate fresh ideas we have been told to think outside of the box and then jump back in; vision building destroys the box and builds a new one. It does not play with the existing paradigms; it changes them. Studies of idea generation have lingered on variety and divergence, but vision building is based on convergence, on bringing others onboard. Ideas are culturally neutral as long as they help solve problems; visions are intrinsically ideological and biased towards a clear aspiration of how the world should be: They strongly reflect the personal culture of the thinker."

A nova fronteira do luxo

Vert brands » Blog Archive » Reframing Green Consumers Part III: the new frontier of luxury

Planejamento x Pensamento Estratégico

The Fall and Rise of Strategic Planning, Harvard Business Review : "While certainly not dead, strategic planning has long since fallen from its pedestal. But even now, few people fully understand the reason: strategic planning is not strategic thinking. Indeed, strategic planning often spoils strategic thinking, causing managers to confuse real vision with the manipulation of numbers. And this confusion lies at the heart of the issue: the most successful strategies are visions, not plans."

O bom defeito

Featuring the Flaw - Scott Anthony - Harvard Business Review

Lapidando 4 facetas do Twitter

Four Ways of Looking at Twitter - Research - Harvard Business Review

Emotions x Emotional Benefits

Brand Building and Emotional Benefits

Social Influence Marketing trends

Digital Buzz Blog Digital Campaigns, Online Marketing, Websites & More.

Timing de marca é tudo

Building Brand Momentum

The Brand Halo Effect

Creating The Brand Halo Effect: Branding Strategy Insider

Os designers mais influentes do mundo em 2009

World's Most Influential Designers

O segredo da Apple?

Apple's Secret? It Tells Us What We Should Love - The Conversation - Harvard Business Review

Brand Experience matters more than Loyalty

CMO COUNCIL :: Press Release

2010 Youth Trends Report (Imperdível)

2010 Youth Trends Report Part1

Cause Marketing

Vert brands » Cause Marketing

Vert brands, contribuição e lucro

Vert brands

Disney's 10 rules adapted to retailing

KR Connect: attraction economy

Branding olfativo

Drilling Down - It’s the Scent That Tickles the Memory - NYTimes.com

Follow Your Nose

KR Connect: Follow Your Nose

THE 5C'S OF SUSTAINABILITY BRANDING

THE 5C'S OF SUSTAINABILITY BRANDING Sustainable Life Media

Lançamento da Chanel exclusivo para o Brasil!

Chanel To Design Luxury Surfboards - PSFK

Local and Creative Branding Initiatives

Brandchannel KFC Fired Up About Local Branding Initiatives#continue

Landor's branding prediction for 2010

Marketers: Expect A Return To Core Brand Value--And Values--In 2010 - Forbes.com

It's the customer, stupid!

PepsiCo Arnell Group Tropicana Dyfed Richards Interbrand Design Package Design Branding Brands Designers Orange Juice OJ Nestlé brandchannel.com: “Talk to and listen to loyal consumers. This isn’t about sticking a pretty label on a box and hoping you win a design award. All the assets of the brand need careful evaluation to find out equity stretch points and equities that are sacrosanct to the consumer. More often than not, you’re not designing for your client, and certainly not for yourself—you’re designing for the consumer.”"

Tic tac, o mercado de relógios no Brasil

Abiótica