the cluetrain manifesto - 95 theses

the cluetrain manifesto - 95 theses:

However subliminally at the moment, millions of people now online perceive companies as little more than quaint legal fictions that are actively preventing these conversations from intersecting.
This is suicidal. Markets want to talk to companies.
We are immune to advertising. Just forget it.
If you want us to talk to you, tell us something. Make it something interesting for a change.
We've got some ideas for you too: some new tools we need, some better service. Stuff we'd be willing to pay for. Got a minute?