Digital Design Blog » Blog Archive » Escaping The Brand Management Trap

Digital Design Blog » Blog Archive » Escaping The Brand Management Trap: "This way of thinking puts the emphasis on deciding how much to either “build brand” or “push product.” Typically this starts do drive decisions about the entire marketing ecosystem, including efforts around advertising, messaging, media spend, digital vs traditional, Superbowl spot or not?, etc.
Marketing’s Third Pillar: People
But this type of thinking is no longer as relevant in an era built on social interactions. Now marketers need consider a “third pillar” — people."