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quinta-feira, 9 de julho de 2009

Winning Ugly: Innovating in times of crisis

Winning Ugly: Innovating in times of crisis: "Innovation in the 20th century was built on the ‘er’ words: make it bigger, faster, cleaner, cheaper.

Innovation in the 21st century is being created out of emotion: health, value, happiness, partnership, experience, social and cultural responsibility, fun.

So make sure you are a 21st century innovator or be left behind."

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Sébastien Liron para Uau! Branding Estratégia de Marcas Ltda. 2010. Tecnologia do Blogger.