Lovemarks and B2B branding | B2B-bloggen

Lovemarks and B2B branding B2B-bloggen: "Neurologist Donald Calne claims that people are 80% emotional and 20% rational. In branding and marketing, the essential difference between emotion and reason is that emotion leads to action while reason leads to conclusion. So, the more emotion that is involved, the more action can be expected. Or, as novelist Maya Angelou has said:
”People will forget what you said, people will forget what you did – but people will never forget how you made them feel.”"