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sábado, 4 de julho de 2009

:: TROIANO :: Consultoria de Marca

Kevin Roberts, Saatchi & Saatchi: "It's the spirit, not the values. Trustmarks are surrounded by mythical stories and characters. Brands are obsessed with values. Brand values, company values -- all crap! They've got it completely wrong, which is why they stay brands. To me, it's all about spirit, not about values."

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Sébastien Liron para Uau! Branding Estratégia de Marcas Ltda. 2010. Tecnologia do Blogger.