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quarta-feira, 29 de julho de 2009

Nine Design Strategies to Inspire Sustainable Profits - Part 2 | Sustainable Life Media

Nine Design Strategies to Inspire Sustainable Profits - Part 2 Sustainable Life Media: "The truth is that– like it or not– people’s actions are usually driven more by raw impulse and emotion than by conscious reason, or explicitly stated ideals. We find that the trick for designing sustainable products and packages that sell is better listening. Listening for what? Listening for the subconscious needs that your customer feels beneath the more rational rhetoric he or she so quickly espouses. In other words, pay less attention to just what your customers say, and more attention to what they truly mean. This simple distinction can make the difference between utter financial failure and outlandish business success."

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Sébastien Liron para Uau! Branding Estratégia de Marcas Ltda. 2010. Tecnologia do Blogger.