Luxury's laws of success

Brandchannel Faberge And Louis Vuitton's Jewels Focus On Quality, Customer Service: "Maintaining brand identity, focusing on quality and customer service, and limiting production are now the hallmarks of success in the luxury market. With a diminished consumer base, luxury brands can still dazzle with excess, but must remain focused on their core principles."

Instant Image Recognition by Google Goggles

Google always one step ahead
Google Goggles: Search The World You See

Power to the people! by Pepsi

Dear Mr President Website By Pepsi

Coragem: quando Pepsi transforma-se em PECSI

BBDO Argentina Changes Pepsi to Pecsi

London Olympics' Hot Pink Mess Logo

A polémica do logo London 2012 esta somente començando 

Marketing holístico

Este artigo de Bruno Mello (Mundo do Marketing) simplesmente aponta para o FUTURO DAS MARCAS: Vamos pensar no Marketing de forma holística? 

ALOHA!! 10 idéias potentes do guru da inovação

Guy Kawasaki esteve conosco no Rio semana passada. Sempre com um sorriso. Hawaii rules!

DESIGN THINKING: IDEO leading the way in India

Simply Inspiracional. Stanford Social Innovation Review. Design Thinking for Social Innovation

Wal-Mart's benchmark in CSR

Thinking outside the big box

Design for the Next Billion Customers

O que os designers do Brasil podem aprender com a Índia. Niti Bhan and Dave Tait - Core77.

Emotional Primacy. Kevin Roberts' latest insight

KR Connect: Emotional Primacy

Kelly d'Andrea's tip: specialty program

Create a specialty program that does not cost your customers anything, but by simply being part of your community; they get access to free tips, tools, research, newsletters and events. This gives you a way to continually stay in front of your customers and to reward them for doing business with you. It is easier to sell to existing customers than it is to acquire new ones.

La french touch

L'ADN des grandes marques de luxe selon Interbrand. Think Trends 

Inclusão pela cultura

Inclusão pela cultura: a impressão do valor intangível no varejo de luxo. Por Ana Paula Pinto 

It’s All Brand New

Check out this SlideShare Presentation. Interesting summary of were we are standing. Eventhough I believe Lovemarks and the Cluetrain Manifesto are made for each other and will end up together in the end.

It’S All Brand New

View more presentations from Neil Kelley.

Análise do Varejo Brasileiro 2008

Análise Setorial - LAFIS

Karl's word of wisdom of the day

“The concept of luxury needs to go back to what it used to be about: discretion and elegance, not bling bling. Luxury is about quality, refinement, innovation and not about price.” Karl Lagerfeld

The Future of Luxury

Vert Brands. 

brand.intelligence

Référence intéressante de dialogue de marque à la française.

Pourquoi faire appel à un brand consultant

Think-Out - Research and Consulting

Power in Conflict

Alex Bogusky and John Winsor - "Does our core product really work? What would happen if we went in the exact opposite direction? What would happen if we tried to destroy ourselves? Will these kinds of questions produce conflict? You should hope so. There is a lot of power in conflict. Think about the categories you work in and the conflicts that exist among them. If you’re in the traditional energy business, it’s pretty obvious that you have a conflict with the environmental movement. If you’re in the financial world, there’s a lot of conflict around public trust. The cultural conflicts in your category are probably a bit subtler. What are the big, hairy cultural conflicts affecting your company that everyone knows about but no one really likes to discuss?"

No fear

Alex Bogusky and John Winsor - "Imagine your competitive advantage if you were the only company in your space that could have the conversation with customers that everybody else is afraid to have."

Baked In

Inspiring: Baked In by Alex Bogusky and John Winsor - Creating Products And Businesses That Market Themselves

The Anti-laws of Luxury Marketing

 A basic yet effective roadmap for luxury brands: Branding Strategy Insider

Japanese fall OUT of love with luxury

"Japan became the world’s “only mass luxury market” in the 1980s and early 1990s, when Japanese consumers saw ownership of a Louis Vuitton bag or Hermes scarf as a middle-class rite of passage. Then ..." FT.com 

Why not? by Virgin

Virgin's recipe for business success - Inside Entrepreneur - "Challenge your business to innovate by asking the unaskable, challenge industry norms and always ask, why? And then more importantly, why not?"

Albert by Richard

Virgin's recipe for business success - Inside Entrepreneur - "Einstein said 'it is impossible to solve a problem by using the same thinking that created it' and that's spot on. Innovation, both large and small, is imperative for sustainable value creation"

Virgin's little book of goods recipes

Virgin's recipe for business success - Inside Entrepreneur - Entrepreneur - Virgin

It's all about culture

Gill Linton: Does the Fashion Industry Know What a Brand Strategy Is? -"A good brand strategy creatively reframes what the brand stands for in culture beyond a product description and tactical marketing ideas. It’s a directional creative idea that drives everything the brand does, and goes much deeper than the surface aesthetics of the fashion business"- PSFK

The Awesomeness Manifesto

Revolutionary? You decide. The Awesomeness Manifesto - Umair Haque - HarvardBusiness.org

“Building Customer Loyalty Through Brand Equity”

“Building Customer Loyalty Through Brand Equity”: "Your identity defines who you are and more importantly why you are in business. You should focus defining yourself strategically rather than the functions you perform. Focus on your core values, core differentiators and the markets you serve. Know who you are with confidence and conviction and your customers will come to rely on that identity."

People's engagement is key

Interbrand Geert van Kuyck Royal Philips Electronics Chief Marketing Officer: "We, in fact, track our people's engagement with the brand as a key performance indicator. This needs to be taken personally to be effective."

Customer experience at Philips

Interbrand Geert van Kuyck Royal Philips Electronics Chief Marketing Officer: "Controlling the consistency of the customer experience, from the sales personnel, to product’s functions and design down to after sales service, will be the highest priority. Developing and aligning these experiences is the challenge of the coming years and requires a much more integrated and holistic approach. Gone are the days when marketers relied on messages and focused on communication alone. Communication based marketers that focus their efforts on trying to 'control or harness' the new and fragmented media landscape soon realize they cannot…the controllable is what you do for your consumer or customer."

Brand coherence is the future

Interbrand David Bickerton BP PLC Director of Communications: "How do you see the marketing of brands changing in the next five to 10 years?They’ll be more open and dialogue based. There will be a greater focus on internal brand coherence"

CSR will be your edge (ING)

Interbrand Isabelle Conner ING Global Head of Marketing in Private Banking: "With the recent crisis in financial services, there’s a high level of distrust and skepticism among consumers. The company that convinces customers that they are worth their trust will win, as these loyal clients will be the true promoters of the brand.Also, corporate responsibility is increasingly critical; it’s no longer enough to do no harm. Consumers want to see firms give back to society and do good for the planet."

Experiences beyond expectations

Interbrand Isabelle Conner ING Global Head of Marketing in Private Banking: "Customers will embrace brands that deliver an experience that exceeds their expectations. This also implies that the most important promoters of a brand will be existing customers, as they will share their positive experiences with friends, family, colleagues, and broader online communities."

Holistic marketing is the way (KFC)

Executive Vice President Marketing and Food Innovations, Yum! Brands (KFC): "Stay relentless in uncovering new consumer insights. Proactively attack the biggest barriers your brand faces. Take a holistic approach to marketing...the business is marketing and marketing is the business. Contemporize your brand equity and don’t lose relevance. Innovate, innovate, and innovate!"

Co-creation is the way (Moët & Chandon)

Interbrand Marc Jacheet Moët & Chandon International Marketing and Communications Director: "Other up-and-comers are “collaborative” brands that have created a perspective of co-creation with their consumer—for example, through iPhone applications."

Creating and renewing your universe (Moët & Chandon)

Interbrand Marc Jacheet Moët & Chandon International Marketing and Communications Director: "Brands that are able to create a universe, values, and are able to renew and innovate will grow in value. Those that are not able to do this will face tough consequences."

Balance in life (American Express)

Alison Bain, VP Head of International Advertising, American Express: "For example, our own trend research shows that consumers are re-evaluating what’s important to them. It’s no longer simply about the next career move or step up on the property ladder. Consumers are still spending their hard-earned money, but they are also adopting a more rounded approach to life. They are investing in new skills and hobbies, they are looking for experiences rather than just accumulating “things,” they are considering working part-time for the first time in their career, and they are spending more quality time with their family and friends.As American Express, we must be mindful of these changes and ensure that we continue to add value and remain relevant to their lifestyle, satisfying their particular needs and wants."

The “service” moment of truth (American Express)

Alison Bain, VP Head of International Advertising, American Express: "The “service” moment of truth has always been the cornerstone of the American Express brand, and we believe this will become even more important over the next few years as consumers become more dependent on service brands for support in a number of areas of their lives.Providing superior customer service that goes above and beyond the norm is something we place considerable emphasis on within our organization."

Brand Truth (American Express)

Alison Bain, VP Head of International Advertising, American Express: "Building a successful brand is all about establishing a clear point of view based on an authentic brand truth. This truth needs to be real at the point of delivery and needs to be evident at every touchpoint along the customer journey, regardless of whether you are speaking to prospects or consumers.This point of view needs to be simple and something consumers care about—relatable and relevant to their lives."

Brand Truth II (American Express)

Alison Bain, VP Head of International Advertising, American Express: "The key is to have a very clear brand architecture and hierarchy that all brand managers follow. At Amex we have strong and differentiated products, each with their own unique benefits and personalities. However, all are underpinned with the unifying brand truth that Amex offers superior, unrivaled service. This enduring brand truth needs to shine through, whatever the product."

Gucci President' branding lesson

Interbrand Patrizio di Marco Gucci Group President and Chief Executive Officer

The Red Thread

Interbrand The Red Thread: The true power of a well-managed brand Jez Frampton

Brand > Product

"You don’t make money building better products; you make money building better brands."

The Opportunity Economy

The Opportunity Economy

Why Green Is Growing (When Not Much Else Is) - HBR.org

Why Green Is Growing (When Not Much Else Is) - HBR.org: "“Smart companies now treat sustainability as innovation’s new frontier,” write Ram Nidumolu, C.K. Prahalad, and M.R. Rangaswami."

The Only Way is Up

The Only Way is Up: "Price is what companies put on the tag. Value is what lifts her world, a priceless feeling you deliver."

The Only Way is Up

The Only Way is Up: "Unleash a Big Idea across every touch point. The more people participate in an idea, the bigger it gets.
Your job: deliver ideas that travel."

The Only Way is Up

The Only Way is Up: "Consumers are beyond rationality, beyond benefit face-offs. People want joy and happiness. As they reframe choice and value, you must give it to them."

The Only Way is Up

The Only Way is Up

Selfridges e a festa

Paco Underhill responde perguntas sobre consumo Mundo do Marketing: "Em Londres, a loja de departamentos Selfridges, no meio de uma das piores crises econômicas, teve um ano fabuloso. Isso é em parte porque a loja transmite um sentimento de festa o tempo todo. E o que acontece é que as pessoas entram na loja e entram no clima de entusiasmo."

Interbrand | Creating the Culture of the Absurd | Brad Green | Brands | Branding

Interbrand Creating the Culture of the Absurd Brad Green Brands Branding

Interbrand | The Red Thread: The true power of a well-managed brand | Jez Frampton

Interbrand The Red Thread: The true power of a well-managed brand Jez Frampton

Wiki: um novo conceito de internet nas empresas

Wiki: um novo conceito de internet nas empresas

Engage and Deliver: Understand Your Customers and Improve Their Brand Experience

Engage and Deliver: Understand Your Customers and Improve Their Brand Experience

Branding Strategy Insider.

"How can branding be helpful? It can:
• Clarify or highlight a product’s or organization’s most distinctive advantage(s).
• Rally employees around the organization’s mission or vision.
• Improve an organization’s profitability, market share or market value.
• Create relationships with customers.
• Make promises to or covenants with customers.
• Overlay an attractive personality on an organization or its products and services.
• Entertain customers.
• Make an organization or its products or services more likeable.
• Simplify customer choice.
• Help create healthy relationships with and the loyalty of customers."

"Marketing’s job is to coordinate all the various disciplines inside a corporation in order to develop the right product, the right price, the right position, the right distribution strategy and the right brand name.
Advertising’s job is to position that brand name in the minds of consumers.
Good marketing makes advertising relatively easy. Bad marketing makes advertising difficult, if not impossible."

"“Because the purpose of business is to create a customer, the business enterprise has two--and only two--basic functions: marketing and innovation.”
“Marketing and innovation produce results; all the rest are costs,” reported Mr. Drucker. “Marketing is the distinguishing, unique function of the business.”"

"You don’t make money building products; you make money building brands."

Artigos

Artigos: "Em geral, a estética é a manifestação de uma ética. Se você não tem ética, a sua estética fica desajustada. No geral, é uma coisa cafona, que não tem ligação com o propósito. Form follows function. Isso é uma frase antiqüíssima do design. Quer dizer, a forma está a serviço de um propósito. A estética, quando resultado de uma reflexão, se chama arte"

Artigos

Artigos: "Em geral, a estética é a manifestação de uma ética. Se você não tem ética, a sua estética fica desajustada. No geral, é uma coisa cafona, que não tem ligação com o propósito. Form follows function. Isso é uma frase antiqüíssima do design. Quer dizer, a forma está a serviço de um propósito. A estética, quando resultado de uma reflexão, se chama arte."

Artigos

Artigos: "A gente costuma dizer que o tecido social, com tal tecnologia, ganha “sensibilidade biológica”. Quando piso o seu dedinho, na mesma hora, a sua cabeça percebe e você reage: “Tire o pé daí”. Esse tempo é o tempo real – é o tempo de uma organização ser agredida em um determinado mercado local, perceber e ter uma reação em relação àquela agressão. Hoje, uma empresa saudável precisa lembrar que o tecido social tem a sensibilidade biológica com a tecnologia da informação. Antes, a organização era gerenciada como uma máquina. Uma empresa que funcionava bem funcionava “como um relógio”. Uma empresa que funcione como um relógio, hoje, está condenada, porque ficará se repetindo. Há que ver a empresa como um organismo vivo, com sensibilidade, capacidade de adaptação e resposta em tempo ótimo – como se fosse uma pessoa. E isso já está instalado, porque a tecnologia nos dá esse tempo biológico de relacionamento."

Artigos

Thymus Artigos

Brand Identity: The Importance of Color: Branding Strategy Insider

Brand Identity: The Importance of Color: Branding Strategy Insider

Brand Management at Branding Strategy Insider

Brand Management at Branding Strategy Insider

Will You Still Love Me Tomorrow?

Will You Still Love Me Tomorrow?

Interview with Kevin Roberts, CEO of Saatchi & Saatchi « Startup2

Interview with Kevin Roberts, CEO of Saatchi & Saatchi « Startup2: "Most products and innovations do not provide optimism, joy or a new involving, engaging experience for consumers."

Interview with Kevin Roberts, CEO of Saatchi & Saatchi « Startup2

Interview with Kevin Roberts, CEO of Saatchi & Saatchi « Startup2

Brand x Business

What Do You Stand For?

10 top hot trends in CRM What Do You Stand For?

Price statregy . Brand Insider

Landor: Thinking: Articles: Best to Keep It Simple

Landor: Thinking: Articles: Best to Keep It Simple

The Future of Branding: Branding Strategy Insider#more#more#more#more

The Future of Branding: Branding Strategy Insider#more#more#more#more

Drew McLellan - The Marketing Minute: Set Expectations (Marketing Lessons from Walt)

Drew McLellan - The Marketing Minute: Marketing Lessons from Walt

Brand Promise at Branding Strategy Insider

Brand Promise at Branding Strategy Insider

Days of the Logo Numbered: Branding Strategy Insider#more#more#more#more

Days of the Logo Numbered: Branding Strategy Insider: "Let’s take an express train back to the year 1915 – the year the original counter Coca-Cola bottle was invented. The original brief was to develop a bottle so smart that if you dropped the bottle on the floor and it smashed into thousands of pieces of glass you’d still be able to recognize the brand. Grab any iPod and you won’t be able to find the logo on the front – yet the iconic look is enough for you to know what brand it is. The same is the case with any picture from United Colors of Bennetton, a McDonald’s roof, a Tiffany’s rubine blue box or Marlboro’s cowboy.
I call my theory Smash Your Brand – a theory which simply aims to move on from the logo – and begin to have what I call “Smashable” components. A color, a shape, a sound, a smell – you name it – indirect signals which all tells a story about the brand – without having to show the logo."

The Future of Branding: Branding Strategy Insider#more#more#more#more

The Future of Branding: Branding Strategy Insider

Building Emotional Ties To Your Brand: Branding Strategy Insider#more#more#more#more

Building Emotional Ties To Your Brand: Branding Strategy Insider

Luxury Brands Stand Their Ground: Branding Strategy Insider

Luxury Brands Stand Their Ground: Branding Strategy Insider: "Great stars shine brightest when the sky is darkest. In austere times, true luxury brands bestow pleasure, maintain their premium and take a long view."

Short-Term Gains and Brand Damage : Branding Strategy Insider#more#more#more#more

Short-Term Gains and Brand Damage : Branding Strategy Insider: "Cadillac, like the rest of General Motors' brands, is going in the wrong direction. Cadillac is very likely to follow in the footsteps of Packard.
The most valuable thing a company owns is its position in the consumer's mind. When you tamper with this position, you are asking for trouble. Yet many companies spend much of their time doing just that. Tampering with the brand's position. Walmart's move into fashion, for example, was a total failure. Actually, Walmart was lucky its fashion foray didn't work. That would have hurt its low-cost reputation."

Measure, Understand and Improve Customer Experience | MCorp Consulting

Measure, Understand and Improve Customer Experience MCorp Consulting

YouTube - Sun Screen (Portuguese subtitle)

YouTube - Sun Screen (Portuguese subtitle)

YouTube - Father and Son

YouTube - Father and Son

Nine Design Strategies to Inspire Sustainable Profits - Part 2 | Sustainable Life Media

Nine Design Strategies to Inspire Sustainable Profits - Part 2 Sustainable Life Media: "Get to know your customers. Run a focus group. Perform a social media analysis. Dig beneath the surface and listen between the words. Find out what their souls long for and design this into evocative brands and marketing collateral that enchants them in surprising (and unprecedented) ways."

Nine Design Strategies to Inspire Sustainable Profits - Part 2 | Sustainable Life Media

Nine Design Strategies to Inspire Sustainable Profits - Part 2 Sustainable Life Media: "The truth is that– like it or not– people’s actions are usually driven more by raw impulse and emotion than by conscious reason, or explicitly stated ideals. We find that the trick for designing sustainable products and packages that sell is better listening. Listening for what? Listening for the subconscious needs that your customer feels beneath the more rational rhetoric he or she so quickly espouses. In other words, pay less attention to just what your customers say, and more attention to what they truly mean. This simple distinction can make the difference between utter financial failure and outlandish business success."

Nine Design Strategies to Inspire Sustainable Profits - Part 2 | Sustainable Life Media

Nine Design Strategies to Inspire Sustainable Profits - Part 2 Sustainable Life Media: "Distill the core archetypes that underlie your brand and design them into all of your marketing/packaging materials. By doing so you will energize your brand to leave indelible imprints on the minds of those who encounter your products, and successfully engage them to remember your brand from among the 70,000 other factors competing for their attention on any given day."

Nine Design Strategies to Inspire Sustainable Profits - Part 2 | Sustainable Life Media

Nine Design Strategies to Inspire Sustainable Profits - Part 2 Sustainable Life Media

Propmark

A Ponte Estrategia. Marketing para a base da piramide

United brakes guitar

tiguan: the people's review

Uau sem culpa | usina

Uau sem culpa usina: "Eu tenho uma pista: o uau acontece quando damos de bandeja para o usuário algo singelo e quase óbvio que ele nem sonhava ser possível, algo que, mesmo que perguntássemos, ele não seria capaz de formular. O uau acontece quando criamos algo cujo valor salta à vista, que encanta à primeira vista, que oferece uma possibilidade imprevista, e que se encaixa na vida do usuário como uma luva.
Uaus surgem quando temos o dom de pensar, sentir e sonhar como o usuário."

tompeters! management consulting leadership training development project management

NUDGING

Coaching ROI: “Wow” Your Clients with Real Results

Coaching ROI: “Wow” Your Clients with Real Results

Harry Mills Interview - pricing consulting services, consulting pricing models

Harry Mills Interview - pricing consulting services, consulting pricing models

Al Ries Interview - Branding Consulting Practices

Al Ries Interview - Branding Consulting Practices

the cluetrain manifesto - 95 theses

the cluetrain manifesto - 95 theses:

However subliminally at the moment, millions of people now online perceive companies as little more than quaint legal fictions that are actively preventing these conversations from intersecting.
This is suicidal. Markets want to talk to companies.
We are immune to advertising. Just forget it.
If you want us to talk to you, tell us something. Make it something interesting for a change.
We've got some ideas for you too: some new tools we need, some better service. Stuff we'd be willing to pay for. Got a minute?

the cluetrain manifesto - 95 theses

the cluetrain manifesto - 95 theses: "In just a few more years, the current homogenized 'voice' of business—the sound of mission statements and brochures—will seem as contrived and artificial as the language of the 18th century French court."

Lição de Warren Buffet

Ben Graham taught me that “Price is what you
pay; value is what you get.”

Lovemarks and B2B branding | B2B-bloggen

Lovemarks and B2B branding B2B-bloggen: "Neurologist Donald Calne claims that people are 80% emotional and 20% rational. In branding and marketing, the essential difference between emotion and reason is that emotion leads to action while reason leads to conclusion. So, the more emotion that is involved, the more action can be expected. Or, as novelist Maya Angelou has said:
”People will forget what you said, people will forget what you did – but people will never forget how you made them feel.”"

Lovemarks and B2B branding | B2B-bloggen

Lovemarks and B2B branding B2B-bloggen

Lovemarks and B2B branding | B2B-bloggen

Lovemarks and B2B branding B2B-bloggen: "Branding is, in short, about drawing seller and buyer closer to each other on an emotional level."

AllAboutBranding.com : Create Enticing Brands, not 'Lovemarks'

AllAboutBranding.com : Create Enticing Brands, not 'Lovemarks': "The first rule is that you have a greater chance in creating a rare benefit or even an exclusive one (meaning: Differentiation), if you create for your brand a benefit that is 'off-core' in your category. The core benefits are all the benefits that consumers are used to expecting from a product such as yours and they are perceived as important for such a product (from safety in a car to multimedia features in mobile phones). In all that concerns the core benefits, my recommendation is for a 'defense strategy': don't let your competitors be better then you. On the other hand, there is no point for you to make extra efforts in such a direction. Any innovation that you introduce into core benefits will be quickly imitated, as competitors also recognize that these are important benefits to the consumer.

What you are looking for is a benefit that is intuitively important to the consumer, but not yet connected with your product category (I call this: Off-Core Differentiation). An example of this is the commitment at the heart of the strategy of The Body Shop chain of stores for the protection of the environment and helping the needy all over the world. Other examples include the wild humor of the Joe Boxer underwear brand; the policy of Virgin to use a mischievous and cheeky spirit to break the rules of the game and beat the larger companies, creating fun for the consumer along the way; the support of Vans to non-institutionalized sports of teenagers; the provocativeness of Diesel; and there are many more examples. In this way, successful brands enjoy immunity from imitation by competitors, as what they are doing seems so irrelevant to the category. The second rule is to supply this benefit in a new manner, unique and different from how it is supplied in other product categories."

Aesthetics, package reduction and recycling laws drive packaging design in Japan - PackWebAsia.com

Aesthetics, package reduction and recycling laws drive packaging design in Japan - PackWebAsia.com: "“All inclusive design, also known as Universal Design, has had a growing influence on Japanese packaging design in recent years” says the report’s author “By considering the special needs of niche markets at the start of the design process for each project rather than as an afterthought requiring separate costly production runs. The special needs of a broad range of groups, such as the elderly, vision impaired, physically disabled, small children, left-handed people and even non-Japanese speaking foreigners can be incorporated into mainstream packaging.”"

Top 10 Social Media Presentations | Digital Buzz Blog

Top 10 Social Media Presentations Digital Buzz Blog

The New Deal Blog | Fast Company

The New Deal Blog Fast Company No to innovation

Want True Sustainability? Then Design to Seduce | The New Deal | Fast Company

Want True Sustainability? Then Design to Seduce The New Deal Fast Company

Winning Ugly: Innovating in times of crisis

Winning Ugly: Innovating in times of crisis: "Innovation in the 20th century was built on the ‘er’ words: make it bigger, faster, cleaner, cheaper.

Innovation in the 21st century is being created out of emotion: health, value, happiness, partnership, experience, social and cultural responsibility, fun.

So make sure you are a 21st century innovator or be left behind."

Winning Ugly: Innovating in times of crisis

Winning Ugly: Innovating in times of crisis: "Our job now is to be creative connectors. To develop experiences that get people talking. To create the fastest, most exciting ways to get emotional connection, participation and fun."

Love Revelation

Love Revelation: "Price is what companies put on the tag. Value is what consumers feel they get from the experience."

Acting Like a Leader: The Art of Sustainable Sustainability | Sustainable Life Media

Acting Like a Leader: The Art of Sustainable Sustainability Sustainable Life Media

Winning Ugly: Innovating in times of crisis

Winning Ugly: Innovating in times of crisis: "Our job now is to be creative connectors. To develop experiences that get people talking. To create the fastest, most exciting ways to get emotional connection, participation and fun."

Winning Ugly: Innovating in times of crisis

Winning Ugly: Innovating in times of crisis

Blue Ocean Strategy

Blue Ocean Strategy

Lovemarks

Check out this SlideShare Presentation:

Lovemarks

View more documents from etrip.

Nokia brand & design priorities

Check out this SlideShare Presentation:

Nokia brand & design priorities

View more presentations from whatidiscover.

O Abismo da Marca - Brand Gap

Check out this SlideShare Presentation: The Brand Gap (portugues)

O Abismo da Marca - Brand Gap

View more presentations from Arnaldo Rabelo.

The Brand Gap

Check out this SlideShare Presentation: The Brand Gap

The Brand Gap

View more presentations from coolstuff.

Landor: Thinking: Articles: Best to Keep It Simple

Landor: Thinking: Articles: Best to Keep It Simple

K&G Sistemas

K&G Sistemas A hora da verdade

Get a E.LIFE ;-)

Get a E.LIFE ;-) Açao do Boticario

Branding in a New Dimension

Branding in a New Dimension

KR Connect: My Top Ten Magazines

KR Connect: My Top Ten Magazines

The Story Behind Lovemarks

The Story Behind Lovemarks

:: TROIANO :: Consultoria de Marca

Kevin Roberts, Saatchi & Saatchi: "It's the spirit, not the values. Trustmarks are surrounded by mythical stories and characters. Brands are obsessed with values. Brand values, company values -- all crap! They've got it completely wrong, which is why they stay brands. To me, it's all about spirit, not about values."

:: TROIANO :: Consultoria de Marca

:: TRUST. Saatchi & Saatchi

Digital Design Blog » Blog Archive » Brands Do.

Digital Design Blog » Blog Archive » Brands Do.: "What a brand says will always be important, but in this day and age what a brand does – how it acts and how it brings its beliefs to life in ways that add value to consumers — will be the most important, and ultimately the most engaging"

Digital Design Blog » Blog Archive » Escaping The Brand Management Trap

Digital Design Blog » Blog Archive » Escaping The Brand Management Trap: "The only way to prepare for a world in which actions speak louder than advertising is to invest in people platforms and services as much as companies invest in brand building and product marketing today. It’s time to fully embrace “people” as marketing’s third pillar."

Digital Design Blog » Blog Archive » Escaping The Brand Management Trap

Digital Design Blog » Blog Archive » Escaping The Brand Management Trap: "This way of thinking puts the emphasis on deciding how much to either “build brand” or “push product.” Typically this starts do drive decisions about the entire marketing ecosystem, including efforts around advertising, messaging, media spend, digital vs traditional, Superbowl spot or not?, etc.
Marketing’s Third Pillar: People
But this type of thinking is no longer as relevant in an era built on social interactions. Now marketers need consider a “third pillar” — people."

Digital Design Blog » Blog Archive » Brands Do.

Digital Design Blog » Blog Archive » Brands Do.: "They need to find meaningful ways for their brands to participate, as well –- but not in the traditional manner of pushing tired old messages at consumers. No, today, brands need to build strength through action."

Digital Design Blog » Blog Archive » Escaping The Brand Management Trap

Digital Design Blog » Blog Archive » Escaping The Brand Management Trap

Ideas In Action Blog

Ideas In Action Blog LEED Starbucks Paris Disney Village Store

brandchannel.com | brand, branding, marketing, advertising, brands, books, articles, papers, lists, listing, ratings

brandchannel.com brand, branding, marketing, advertising, brands, books, articles, papers, lists, listing, ratings

As predições de branding para 2009: um ano uau! ?

The Year 2009 according to brandchannel.com 

brandchannel.com | Twitter | Branding Online | Digital Branding | Social Networking | Web 2.0 | brand | brands | branding | forum | debate | blog

brandchannel.com Twitter Branding Online Digital Branding Social Networking Web 2.0 brand brands branding forum debate blog

Branding Emergente | Tree Branding

Branding Emergente Tree Branding

marca do rio

marca do rio

18 18branding

18 18branding

Corporate responsibility is surviving in a recession - Jan. 20, 2009

Corporate responsibility is surviving in a recession - Jan. 20, 2009

Building Customer Loyalty Through Brand Equity

Building Customer Loyalty Through Brand Equity

Chief Marketing Officer Magazine Interviews Jacquelyn Ottman on Green Marketing

Chief Marketing Officer Magazine Interviews Jacquelyn Ottman on Green Marketing

Wall Street Journal Features J. Ottman’s Green Marketing Advice

Wall Street Journal Features J. Ottman’s Green Marketing Advice

Green Marketing Success Strategies from SB09 | Sustainable Life Media

Green Marketing Success Strategies from SB09 Sustainable Life Media

Blast Radius

Blast Radius: "cred"